I was like, Thats the point it starts with an instrumental and ends with a slow version of the same instrumental. 'Maxwell's Urban Hang Suite' turns 25 this week. I tried to write it before, but it didnt quite work out. The internet and content have had a huge part to play in this you have to be up front about how youre educating people and helping them with a buying decision. Stuart Matthewman is also known as. Being a musician and fans of music, were obviously influenced by whats going on, but we never make a conscious decision to go oh we should do a track with more hip-hop or we should do a track thats kind of more reggae. We just do what we do and it comes out in some way. I dont think I was, you know. L+T: Do you think that that preserves the organic quality of the music? Although, official solo music could be coming soon. It would be easier to blame somebody else, but Im not that kind of person. Required fields are marked *. No matter where people are, regardless of whether someones thirsty or trying to deploy new technology, their problems are largely the same. [laughs] I think now, Im less open than I used to be sometimes, because I have to protect myself. And thats why we decided to have a completely empty stage. All Rights reserved. Thank you Eric. [2] In 1982, he relocated to London. He says that fail fast and fix problems doesnt mean be loose and make careless errors, but be empowered to try things: understand what success looks like and if it doesnt work, move on, and try something different. As a result, his advice to other marketers is this: Dont be afraid. In 1996 Matthewman along with Andrew Hale and Paul Spencer Denman formed the studio band Sweetback. I just like it. Its hardly surprising that Matthewman was instrumental in setting up the first IR webinars that attracted 400 to 500 delegates: webinars that were so successful that Microsoft asked to join and co-present with IR. And it just seemed like the right song to lead with on that album [Lovers Rock], to go with first. Even your organisation doesnt. Its great; its this guy from Germany, who I guess hes a cross-dresser. What we were doing was programmed, but it sounded live because we allowed other instruments to breathe and play around the vocals. I was pretty much one of the lads, but I was an old soul even when I was a child. About six years. Ive always been like that. Yeah. You dont partially choose, Im going to show this, but Im not going to show that. But it happens that way. Matthewman was born on 18 August 1960 in Hull, East Riding of Yorkshire. is more subdued, a series of Quiet Storm ballads. I think people do think of me as this depressed person crying in my ivory tower. How do you help a global marketing team manage that? I had these stiletto heels on and when I walked up to the microphone, my shoe got stuck in one of the planks. I would think after all these years, you guys must have a pretty tight relationship. L+T: Have you noticed a change in your audience over time? And this time, you know like our fans have grown with us. I wanted the cover to not be my face, Maxwell says. We dont consciously say I want this song to sound like that one, but it creeps in there. Yeah, I have a little notebook, but Im always losing it as well; mislaying it. I know theyre out there but are there any that are kind of over the top? But he believes that his bosses back then would have been supportive of the lessons that working for a software company has taught him now: to fail fast and fix problems, if only hed been more open to making mistakes and learning from them. He appeared on all of Sade's tours and albums: Diamond Life, Promise, Stronger Than Pride, Love Deluxe, Lovers Rock, and Soldier of Love all of which went triple platinum in the U.S. and have totalled sales over 40 million albums worldwide. Neither is it surprising that he has helped turn the organisation around from being inward-focused to being an enabler of people by producing marketing that helps prospects solve their problems or that their revenue has tripled in the last five years. Were you aware then that your family was different? Maxwell collaborated for the first time with guitarist Hod David, who co-wrote three songs and has worked with the singer ever since. When I asked Matthewman what he would do differently in marketing if he could do things over again, the answer lay in not underestimating the importance of branding, a failing he has been working to rectify over the last six to eight months. They have released two albums, Sweetback (1996) and Stage 2 (2004). Back in the day, marketing was about positioning things so they seemed better than they really were, says Matthewman. Whats your favorite song on Love Deluxe? See also. We never think about the record company, we never think about friends or fans, we never think about radio. Stuart Colin Matthewman (born 18 August 1960), also known as Cottonbelly, is an English songwriter, record producer and musician. Stuart is also a member of Sweetback, and was one half of Twin Danger. Stuart is an avid cyclist, and races with New York race team RBNY. I was walking in like, I think youre incredibly valid. That would come up a lot inside of myself and of course from people when I was trying to do what I was trying to do., Editors picks It can be embarrassing when people go through your private thoughts. ' (No.) Like most of the young men Id known in the 80s from soul boys to b-boys Id fallen in love with Sade upon the release of her multiplatinum first album Diamond Life in 1984. Of course, I replied, her pretty face and haunting voice drifting through my mind. As an international marketer, Matthewman works with a team around the world who need to collaborate closely but also be able to work independently to produce marketing campaigns that make sense for their local market. I was quite deprived of music, because my mom wasnt particularly into music. I was like, Its amazing, but it sounds like its already done. I got into that later. You cant run around and change it once its on vinyl. I think the general consensus is we cant possibly leave it that long next time. Stuart Matthewman started marketing in the mid-90s and actually changed careers half way. Then we feel were completely cut off and we could just get on with doing what we do. Im a mixture of being really idealistic and hopeful, and really pessimistic about our future. It liberated the industry and gave people a lot of opportunities. JMR31 Information (Nov. 11-13, 2022) A guy from the record company said, Its from a new artist, would you meet him? You just try to make a record that you like, that you would buy yourself. Stuart is kind of an unsung hero and a truly incredible talent! Matthewman can be heard on saxophone, guitar, keyboards, and programming. Sometimes the songs dont come from my lyrics. He is the assistant editor. Indeed, the world was waiting. There are more licensed stations now, but when I was growing up, there werent many options. I loved that song; I cant remember liking anything else I heard on standard pop radio. I wasnt someone who had a lot of music around me when I was a child, really. If I had to pick one it would be Cherish the Day, but I dont know why. At IR, our corporate campaigns are developed here on a global level but we rely heavily on our colleagues in the regions to run those programs. At that time, not many girls bought records; they were just listening to the same records as their boyfriends. The record label found the idea of starting an album in this way baffling. Two hearts beating as one. You know we just do what we do and hope that people like it. mark into a region where, In addition, the bass-heavy rhythmic engine for DAngelo and Badu was hip-hop both their debuts were co-produced in parts by Bob Power, who helped mix and engineer A Tribe Called Quests, (The Roots also helped out extensively on, is really just soul, with a lineage that reaches back to Keni Burkes, Some of his ambivalence about his path remained even when, finally hit stores in April 1996. No, no. L+T: When you finished recording By Your Side, did you have any idea that it was going to be so gigantic? Its just whatever we feel like. ' Not long after, Karl Van Den Bossche, a percussionist who also worked with Sade, came through New York to do sessions with the young man behind the demo: A then-unknown Brooklyn native named, The two men ended up working together on multiple tracks that appeared on. Not everything will be perfect. They asked me if Id like to write a bio for superstar singer Sade. What changes were they? Maxwell enlisted other pros with enviable track records as well: David Gamson, a former member of, is springy and suave. Everything changed around. is dashing and assured, its creator was profoundly ambivalent about his place in the music industry at the time. His most vital album. Some of the things I write down, theyll never be on a record. It depends on each song, really, how it comes to be. In 1996 Matthewman composed the music the short movie 'Bajo del Perro' by LA based film makers Mike Polish and Mark Polish. If someone tries to say, It wasnt my fault, call that out. The early-Nineties airwaves were packed with fusions of rap and R&B: the whiplash-inducing pleasures of New Jack Swing, followed by sample-driven hip-hop soul, which made cross-genre collaborations commonplace. In the early 1990s, Stuart Matthewman, the writer, producer, and multi-instrumentalist known for his work in Sade, heard a remarkable demo: a ballad that stretched out over nearly seven minutes, making room for daredevil falsetto and a bass line as elegant as a spiral staircase, building to a description of a sexual liaison so ecstatic that it lasts for days and eventually brings police to the door. And obviously over the years our tastes have grown and we just try different things. It was an Irish bar on 14th Street. The two men ended up working together on multiple tracks that appeared on Maxwells Urban Hang Suite, the singers debut, which turns 25 this week; Maxwell is honoring the birthday with a reissue and a performance at the NAACP Image Awards. Some organisations focus on leads or marketing qualified leads (MQLs). Its the people in the company when were at an event, talking on the phone, sending emails its everything! So, in his brand evolution he has focused on two key things: We are custodians of the brand, many of us wont be here for our entire career, says Matthewman. The company, IR, produces software that helps large enterprises monitor, manage and troubleshoot their critical networks and systems. Matthewman is tentatively optimistic about the brand update because it has passed the pub test (a concept that the Americans he works with find very amusing), but one thing is clear: his is no ordinary approach to marketing its an evolutionary approach. In 1982, Matthewman relocated to London. [6] In an interview with Pete Lewis for Blues and Soul print magazine, issue 1098, Paloma Faith discusses working with songwriters: "another person I really clicked with was Stuart Matthewman, who is Sade's co-writer. The 100 Best Albums of 2022, The fact that Maxwell felt like an outsider may have made it easier for him to turn away from the dominant mode of the time. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band. Mission Statement and Core Values; Wisdom Council; Calendar of Events; Programs. Risk takers with an appetite for the unknown." I like to leave what weve already done behind. We carry a pipeline and a revenue target. Its heavy, just the whole experience. But, rather than putting a flash new design out there, Matthewmans brand refresh has taken the form of spending a lot of time with people in his organisation talking about what the IR brand means to them. Just own it. L+T: Do you think that that preserves the organic quality of the music? While other artists are content with releasing music more frequently to remain in the limelight, Matthewman says, [Sades] not interested in the fame or any of that [other] stuff. 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