You need a customs broker. YouTube monetizes very similarly with ads and affiliates. , uh, I don't know. He lived in a condo back then, so he didnt have space for a big backyard soil garden. Right. Today we're joined by Kevin Espiritu from epic gardening.com. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. Check Background Get Contact It just seemed to work as far as the earnings piece. And so I was like, well, what's the easiest podcast I could possibly make? we did at Epic, or I did at the time because, you know, lining up product the year before a pandemic that just so happened to lock people into their homes where they would look for home based activities. Kevin: the pod, the podcast is kind of funny. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. A boiler failure next winter and save money. If you want similar link building PR campaigns for your website, head to search dash intelligence. Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Yeah, good point. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. It's, I would say it's semi, semi deflates cuz the barrier to e entry is really low, right? Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . Another thing soil does that hydroponic or container gardening cant is theres way more of a buffer for the water. Assess your space and see whats possible with the options that you have. What I sort of found at that point is I was like, it's sort of just a job that I can do from my house at that level. Yeah. Like, that guy's just simply never going to beat us. Kevin: if you will. Taxing. Uh, and then again another two x. So you always look back and I go, well, if I knew what I knew I would've bought. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. We'll catch up again soon. I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he's had so many lifetime views on this account and stuff, so, oh. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. Right. Do you want me to go on blog or, well. Um, and it would sell out literally in two days. For me, it was pretty obvious, like switching networks. It's like, am I maxing my current input? My name is Kevin Espiritu, and I run a company called Epic Gardening. Enjoy. Studying at Facebook. There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. I should have pulled it up, but Epic probably was making like three to $400 a month in a combination of like, affiliate earnings and, and ad sense. And so I bought a shipping container full of the product. Took a website that was earning, we'll, we'll go back to where you were at the end of, I think 2016 in my notes here. That neon light is abs. Jared: Um, maybe for, uh, everyone listening, I, I, I oftentimes will ask this at the outset or in the beginning part of it, like, catch us up to where Epic gardening is today. Kevin: products maybe? What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Welcome back to the Niche Pursuits podcast. Yeah. All Rights Reserved. But he's expand. And that wasn't even a full year of selling them. Uh, so that's my hot take and I know some people don't agree with that. I bought the domain back in 2013 and threw up like a very simple WordPress blog. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. . But how did you think about like a podcast like, um. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. You know? And what are some of the big things you learned in adding product? It, it's just not, it's not true. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. No, I was almost like a kindergartner in the world of commerce. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. All right. Um, and then the same, same would apply for video. And so if I'm gonna make, I mean it's got like millions and millions of views, right? But if, you know, if you're in like a passionate category, cooking, baking, whatever, um, there's this guy, I think Matt Gio, Vani or something like that. So, you know, what happened in 2016 is I just sort of slaved away writing, right? You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. With a publisher and all that. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. Right. And that could have been like, it looks easier to, to sell. Uh, and so what I did is I looked at the Space of Gardening podcast at the time. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. How much? He's got like three or four brands in the space. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. That's, uh, well, congratulations. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Yeah. Quality: Our Guiding Principle of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. Does hydroponic growing work for all plants or only some? And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening And that's what I mean when I say, when you get to the level, um, that epic's at now you, you kind of just don't really care about the, the sort of world you used to care about. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. I would've mortgaged my house to buy as much inventory as possible in 2019. So my word of mouth was the landing page. I mean, the podcast off to the races. So you got, uh, almost like a two x RP M bump. WebFind the Best Endocrinologists in Green. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. I think it's super cool. Um, and then I sort of jettisoned off of that to build the, the next sort of generation. You can test it on all the express, whatever. If Amazon changes a commission tier, like they did by the way, in, in 20, um, 20, they cut gardening from eight to 4% and I lost 35 K a month immediately. To subscribe to Sunset 101: The Ultimate Guide to Raised Beds, click here. Welcome to the Niche Pursuits Podcast. Tambin fue escrito para atraerte a una relacin ms profunda con el Seor So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. Um, so that was like a traditional piece of media, right. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. Jared: it seems that you used all the other channels to help grow. Um, so, so I set up a system where that was more resilient. Yeah. This was also the year Kevin decided to quit his job at a company called Book In A Box, founded by Tucker Max. In the context of blogs, I guess it's a little different right, though. Yeah, sure thing. Maybe that's the better. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's website. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. Kevin Bryant Espiritu (Crisel) See Photos. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? Like what are some of the, the big high levels that, that you learned along. . As a self-admitted geek and someone with an obsessive personality, he got hooked. Um, initially the Epic gardening was actually called Exonics. The knowledge barrier is somewhat high, but the, like actual physical barriers are, are somewhat low. The 5, 10, 15 in revenue, which certainly there's nothing wrong with that at all. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. Head on over to niche sites.com/trial and take advantage of this amazing trial offer. Jared: $400 a month to eight figures. 0:36. And it's very, it's a very good piece of content. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. And obviously that's gonna be different for every person and every brand. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? And I was like, oh, I guess I don't have to do that part myself. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? He lived in a condo back then, so he didnt have space for a big backyard soil garden. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. And so it's like, It was well past what I knew how to operate myself. We are excited to have him return, this time to give us updates about Kevin: Third side of product. There's, there's an incredible amount of luck there. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. This field is for validation purposes and should be left unchanged. He made the gardenand teaching people to gardenhis So it'd be a huge move. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. That's a, you bring up a very interesting. And maybe that also ties into some of the things you were just talking about with safeguarding your project, especially if you don't wanna get into some of the bigger e-com games and how you. Menu Log In Sign Up With his help, youll be on your way to growing a healthy, flourishing garden in no time. That's crazy. That, that affects both affiliate and ad ad revenue. I wanted to let you know that today's episode is sponsored by Search Intelligence. Um, and yeah, I think you're right. From there it comes down to preference and accessibility. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. A company is a Kevin Espiritu has been teaching the world how to garden for more than 10 years. Um, I had been on YouTube long enough that I was getting some comments, like we had a real community, right? So this was the hook, and this is why this campaign was so successful. Mm-hmm. You gotta sell 2,500 copies before you make a single dollar, right? So I was like, you know what? In 1920 there was 1 Espiritu family living in California. How important has that been? And I hired him like full-time. Um, but really, I, I kinda went full-time on Epic gardening in 2016. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. But you clearly made decisions along those lines and, and maybe could help Yeah. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. WebKevin got into gardening in early 2011 with his first hydroponics setup. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. So I was starting to. It's less, um, it's less dense. The growth lever for the business was simply more content, more traffic, which drives the levers of affiliate income and ad revenue, right? Did you follow along where now you're producing and actually making your own products? We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. And so that, that sort of went to promotion link building. I have a couple follow up questions. There are 50+ professionals named "Kevin Espiritu", who use LinkedIn to exchange information, ideas, and opportunities. Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. Yeah, it's pretty interesting. Jared? I hope this video inspires and shows you what's possible with a clever hook. But I don't really know if that's the case or not. Jared: um, man, Kevin, that hour flew by, uh, . And so in 2019, products made up half of the entire revenue of the company, um, in, in its first year. And so the podcast at the time, my cousin wanted to make one, um, about reading, and he was trying to figure out like, okay, how do you launch a podcast? That's more resilient, right? And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. Sign Up. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. Yeah. Or for the prior year. In his free time, hes most likely building niche sites, training Muay Thai, or spending quality family time with his niece and nephew. Um, and now it's over 90%. keystyle mmc corp login; thomson reuters drafting assistant user guide. It will get to you probably in 90 days. And I said no to like, literally almost every single one ever. Right. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Um, because I had the audience and I had the ability to communicate about the product, and, and he, he had the product itself and the manufacturing capabilities. Resource: Kevin www.sandiegohomegarden.com Kevin: Yeah. And it's probably better to, to have me running, you know, the, the brand side of it. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. Yeah. About the Author. So this was the hook, and this is why this campaign was so successful. And so it was sort of a hack. Um, and if I can, like, I'm trying to get into the heads of some of the various people that are probably listening. I think it's probably more in vogue these days to, to do stuff like that. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? Maybe youre growing on concrete and you need a raised bed. One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. Blog and the only thing I would manage would be the actual SEO thinking, the keyword analysis and research, the topical sort of selection. You get 5,000 words of content completely free with your order of 10,000 plus traffic. At that point I was like, you know what the bottleneck is now me in writing. WebAbout Kevin Espiritu I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small spaces. Kevin celebritopedia.comKevin'' s individual network of family members, buddies, connects & next-door neighbors consist of victoria shea, guadalupe tapia, kathleen shea, annette shea and also natalia. Yeah, I think so. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. I mean, if someone doesn't want to get into product, or certainly investment I think is like, you know, Mo most people wouldn't be doing something like that. You, you certainly don't have to, like, life's pretty good at that point. Um, so we're hiring some competencies that I could get good at. kevin espiritu married. Yeah. I mean, just, just think about it that way. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. That's really not that good. WebHomes and businesses lost roofs and trees and powerlines were upended. "This year we are growing a ton of tomatoes," said Kevin Espiritu YouTube Star #231141 Most But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? kevin espiritu married. WebKevin Espiritu is the founder of Epic Gardening, a multi-platform online gardening education company. - Kevin Espiritu, Founder and CEO of Epic Gardening, on his early-career years During the time period after college, Espiritu and his brother started gardening And, uh, I can't wait to dive into the details. So like, you know what, maybe I'll, maybe I'll just keep going. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. There's no way they will not click on it. Jared: Good distinction, . 7h A company should never describe itself as a 'family.' Totally. I'm c e o of the company, right. Log in or sign up for Facebook to connect with friends, family and people you know. Mm-hmm. But, um, but speaking to that person and some of the things that they should at least consider, uh, before making that decision, what would you, what would, what would you. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. It'll, it'll be the packs with the illustrations on it. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. It changes colors and everything. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. That mix can help quite a bit, or you can take your native soil and buy compost to mix with. Thank you. And, and not get boxed into that. Like an honest signal. Right? any other ideas for people who are, who are perhaps not harnessing that model. Congratulations, . So they're like part of the journey. It's great. , almost like slap your face, obvious type of wins back then. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. But I think, um, simply the act of doing it forces you to figure out how to do it right instead of, uh, you know, trying to solve the universe before you take the first step. And so, like I know a lot about that space. Facebook gives people the power Facebook Email or phone Password Forgot account? . How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? Certainly can, can have some problems, but for me it's worked out pretty well. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. It's, it's more than just the niche thing. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. Check reviews, hours, insurance options, & book your appointment today. People named Kevin Espirito Find your friends on Facebook Dynamite Jobs Review: Can It Help You Find a Great Remote Gig? His mission is to teach 100,000,000+ people around the world how to grow their own food at home. Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? And then I had very large platforms and a core product in the, in the market. I would say this campaign is a massive success. But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? Right. And then in 2020 we had 2.8 million. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. Yeah, I mean, like, so if we look at, if we go back to my 20 16 20 17 transition, I, I would say about a year I was the sole writer, um, for the blog. Right. Right. Sign Up. You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. Jared: I wanna ask you a couple questions towards the tail end here. Mm-hmm. WebAs Kevin puts it himself, I really didnt know how to focus or where to focus. Um, so yeah, and just kind of jumping in. We're getting that in wholesale now, hopefully. Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? Yeah. WebPeople named Kevin Espiritu. . Kevin: what caused you to move over? That's a very detailed guide. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? And it was for for sure the most money I'd ever spent at, at one point in time, you know? Um, YouTube. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. There are some bigger ones that, that mix different categories, but we're the largest on TikTok. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. Early 2011 with his help, youll be on your way to growing healthy... 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